VARTA Automotive has introduced its new product portfolio to the market designed to streamline choices for retailers, workshops, and fleet operators. The new structure ensures easy identification and selection of suitable batteries for modern vehicles.
The new VARTA product portfolio is designed to cater to both present demands and the trends of tomorrow. Recognising the need for various battery requirements resulting from the growing complexity of vehicles, VARTA has introduced a clear, technology-driven portfolio structure featuring a new colour-coded labelling system.
The SLI (Starting. Lighting. Ignition) battery (blue label) ensures reliable starting power for conventional vehicles, while the EFB (Enhanced Flooded Battery) variant (silver label) enhances performance in Start-Stop vehicles and commercial vehicles with basic hoteling functions. The AGM (Absorbent Glass Mat) battery (gold Label) is designed for high-demand applications, including advanced Start-Stop systems, highly equipped commercial vehicles, and electrical consumers in EVs.
A brand-new addition is the Li-Ion battery (orange label), tailored for deep-cycle off-grid Leisure applications such as motorhomes and marine use, offering superior energy storage and smart connectivity via a Bluetooth App for end consumers. This clear labelling system simplifies the selection process, reducing complexity both in-store and online.
VARTA has also introduced new advanced battery types to meet evolving vehicle demands. The new EFB H9 and AGM H3 batteries offer higher energy efficiency, extended cycle life, and optimised performance for modern vehicles.
For heavy-duty applications, the VARTA ProMotive range has been enhanced with the EFB A-Type, specifically designed to support modern low-voltage systems in today's trucks and commercial vehicles. Following the same design approach, the new AGM B-Type will further optimize performance and reliability, with its go-to-market planned for autumn 2025.
With the rise of digital and off-grid lifestyles, VARTA is introducing a premium Li-Ion Leisure range for motorhomes, caravans, and marine applications. It provides twice the usable energy of lead-acid batteries, over 3,000 cycles, a 45% lighter design, and smart connectivity via Bluetooth and CAN bus. The VARTA Li-Ion Battery Check-App offers real-time insights into battery health, charge status, and usage.
Beyond the new product portfolio, VARTA continues to support its partners with dedicated services for the automotive sector. Wholesalers and workshops benefit from a streamlined in-store experience and clear customer guidance. They can rely on the VARTA Battery Finder for precise battery selection and professional training to stay up to date with the latest technologies. Fleet operators gain access to the VARTA Fleet Program for expert support and tailored purchasing, while the Total Cost of Ownership (TCO) calculator helps optimize investments by analyzing battery performance and cost efficiency.
For more information www.varta-automotive.com
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